Chili Pulled Beef Sandwiches - Martin's Famous Potato Rolls and Bread

Ingredients

• 1 Large Onion, chopped
• 1 Medium Green Bell Pepper, chopped
• 4 Cloves Fresh Garlic, minced
• 1 Tablespoon Chili Powder
• 1 Tablespoon Cumin
• ¼ Teaspoon Cayenne (optional)
• 1 Medium Jalapeno, diced (optional)
• ¾ Cup Jarred Salsa
• 1 Can (15.5 Oz.) Low-Sodium Pinto or Kidney Beans, rinsed and drained
• 1 Can (14.5 Oz.) Low-Sodium Diced Tomatoes, undrained
• 2 Pounds Boneless Beef Eye-of-Round Roast
• 1 Tablespoon Barbecue Dry Spice Rub
• 1 Cup Shredded Colby Jack Cheese
• 8 Martin’s Sandwich Potato Rolls