Prime Rib with Texas Dry Rub Recipe | Esser Vineyards

Ingredients

• 2 Tbsp cumin seeds
• 2 Tbsp chili powder
• 2 Tbsp paprika
• 1 Tbsp mustard seeds
• 1 Tbsp coriander seeds
• 2 Tbsp kosher salt
• 2 Tbsp packed down brown sugar
• 1 Tbsp garlic salt
• 2 tsp cayenne pepper
• 1 Boneless prime rib beef roast, 10-12 lb